Ipad/Air – Apple segments the mobile market.

This blog has long hoped that Apple would produce an 11.6” macbook, judging it to be the perfect compromise between portability and power, and now one has arrived to a largely positive response. As a tech enthusiast one can admire the streamlined and powerful design of Apple OS’s, conversely, as an open-platform geek one can reject the walled-garden Apple likes to enforce, thus leaving an abiding respect for the excellence of their hardware design. Where Apple treads consumer demand often follows, and in this instance the ill-defined mobile-tech market is about to coalesce, the results of which will be seen in the second half of 2011.

The tablet/netbook crossover is about to have a much sharper edge.

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Competing with Bobcat – Intel say they can, but with what?

Having just released a lot of architectural information about the Bobcat based netbook APU AMD would appear to be on a roll, so it would be a real downer for them if Intel pre-announced an intention to directly compete in this market segment, however there is more than one Bobcat based APU planned and this blog questions whether Intel is able to challenge both.

With what do they intend to bridge the 5W to 18W divide?

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Redefining The Netbook – How gaming and productivity tasks smashed the Atom.

Ever since the October 2007 release of the original Eee PC the world of portable personal computing has been a very different place, it has been a roller-coaster of ups and down as a huge variety of innovative netbook designs were unleashed on the markets, followed by a gradual recognition of all the things they can’t do well, and finally buried by the rise of the (truly) smart-phone. Well now are about to reach another inflection point with the mass arrival of products sporting AMD’s new Fusion APU, and to a much lesser degree the new Atom D510 / Ion2 products.

Perhaps it is time to reinvent the netbook?

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